Parent:Wise 2006 Survey

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Winner of 3 Vivian Castleberry Awards for excellence in journalism

Kim Pleticha: 2005 Woman Journalist of the Year

2005 & 2006 Best Commentary

Parent:Wise 2006 Survey

Hi there!

Sorry to bug you, but we're trying to figure out who reads our magazine so that we can make it better for you. Plus, our advertisers want to know something about y'all, and since they pay to keep our magazine free, we feel like we ought to help 'em out a bit.

So, if you could please take three minutes (yeah, we timed ourselves!) to answer this questionnaire, it would really help us out.

YOUR ANSWERS ARE COMPLETELY ANONYMOUS!

Thanks so much for reading Parent:Wise Austin ~ we sure appreciate it!

With Love,
The Mamas (and lone Papa) of Parent:Wise Austin

Are you …?

Male
Female

What is your age?

18-25
26-30
31-35
36-40
41-45
46-50
Older than 50

Your educational level …?

High School Diploma
Associate's Degree
Professional Degree
Bachelor's Degree
Master's Degree
Ph.D. or M.D.

And your marital status is…?

Married
Not married
Engaged
Single Parent

And your ZIP code is …?

Where do you pick-up the magazine?

Randalls
Central Market North
Central Market South
Whole Foods
Preschool/School
After school enrichment program (dance, gymnastics, etc.)
Library
Recreation Center
Doctor's Office
Dentist Office
BookPeople
Other:

How many kiddos do you have?

I'm expecting my first baby (congratulations!)
1
2
3
4
More than 4 (wahoo!)

How old are your kids? (you can click on more than one!)

0-3
4-6
7-10
11-13
14 and older

Do you have a …? (you can choose more than one)

Dog
Cat
Bird
Fish
Reptile
Hamster, ferret or other little critter
Other (egads ~ do tell us!)

What's your housing situation like right now? (you can answer as many as apply)

I own a home
I'm thinking of buying a home in the next year
I'm renting a place and will probably continue to do so 'cause homes are crazy expensive
I live with my folks (or someone else) and they pay the rent or mortgage

What's life like on the work-front?

I'm a stay-at-home parent
I work full-time outside the home
I work part-time from home
I work part-time outside the home

How long do you keep each issue of Parent:Wise Austin?

1 day
2 - 6 days
1-2 weeks
2-3 weeks
a month or more

Approximately how many times a month do you reference your copy of Parent:Wise Austin?

1-5 times
6-10 times
10-20 times
20-50 times
more than 50 times a month

Why do you read Parent:Wise Austin? (You can choose more than one!)

The Calendar
Cover Stories
News Notes
Humor (My Life as a Parent)
Health Briefs
Editor's Note
Essays
Cool or Crummy
The whole darn magazine is fab!
The Great Advertisements for Cool Stuff
Other (please tell us!)

What additional items would you like to see in Parent:Wise Austin? (you can click on more than one!)

More news about parenting issues (local and national)
More Health Stories
Editorials/first person narratives
More book reviews of children's books
More book reviews of adult books
More Humor
Letters to the Editor
Short Stories/Fiction
Poetry
Reader Interaction (we ask a question, you answer it, we publish the answers)
Other (please tell us!)

On average, how many Parent:Wise Austin Calendar events do you attend each month?

0
1-5
6-10
11-15
15-25
More than 25!

What are your (or your family's) hobbies or interests? (you can choose more than one!)
Books/reading/book clubs
Sewing
Quilting
Embroidery
Beading
Scrapbooking
Stamping
Music (to listen to)
Music (to play)
Aerobics/Exercising at a gym
Bicycling
Dancing
Gardening
Cooking/Baking
Eating out
Natural health (massage, acupuncture, chiropractic, organic foods, etc.)
Other (please tell us!)

What kinds of activities/classes do your kids enjoy? (you can choose more than one!)

Ballet/Tap/Jazz/Other kinds of dance
Soccer
Gymnastics
Swimming
Football
Baseball
Crafts
Musical instrument
Music classes
Foreign Language Instruction
Acting
Horseback Riding
Gardening
Bicycle Riding
Cooking/Baking
Sewing
Other activity or class (please tell us!)

Where do you buy your groceries? (choose as many as apply: we're trying to figure out good places to distribute the magazine)

Albertson's
HEB
Central Market North
Central Market South
Fiesta
Randall's
Sun Harvest
Wheatsville Co-Op
Whole Foods
Other (where?)

What's your annual family income? (Yup, this is the stuff advertisers want to know - sorry about that!)

$0-$10,000
$10,001-$30,000
$30,001-$50,000
$50,001-$70,000
$70,001-$90,000
$90,001-$110,000
$110,001-$130,000
$130,001-$150,000
$150,001-$200,000
More than $200,001

Okay, now a little more specific.

In an average MONTH, how much does your family spend on:

$0 $1-$25 $26-$50 $51-$100 $101-$150 $151-$250 $251-$500 Over $500

Eating out:

Family entertainment (e.g., concerts, waterparks, museums, etc.):

Children's clothing:

Children's enrichment classes/sports/etc.:

Children's toys:

Books and music (adult and children):

Adult clothing & accessories:

Adult pampering (hair dressing, massage, etc.):

DVDs/Videos (purchase and rental) and attending movies:

Household improvemnts/repairs/cleaning:

Lawn and gardening:

What kinds of ads would you like to see in the magazine (hey, we gotta pay for the thing somehow, so let us know the kinds of businesses you wouldn't mind supporting)

Kids Classes/Enrichment/After-School Activities
Summer Camps
Private Schools
Pre-School/Mothers Day Out Programs
Nanny/Babysitting Services
Health Care Practitioners (ObGyns, Pediatricians, etc.)
Holistic Practitioners (Midwives, chiropractors, acupuncturists, massage therapists, etc.)
Natural Parenting Products (homeopathic remedies, cloth diapers, healthy disposable diapers, etc.)
Natural Household Products (non-toxic cleaning solutions, laundry detergents, etc.)
Kid-Friendly Restaurants
Gyms with child-care
Locally-Owned Toy Stores
Locally-Owned Children's Clothing Stores
Locally-Owned Children's Shoe Stores
Locally-Owned Women's Apparel/Shoe/Accessory Stores
Locally-Owned Pet Food/Product Stores
Other Locally-Owned shops that may not be child-specific but you'd support because you want to "Keep Austin Weird"
Work-At-Home Opportunities
Churches
Realtors
Other (please suggest places you think would be a good fit for the magazine!)

What other local Austin magazines do you read on a regular basis?

Austin American Statesman
Austin Chronicle
Austin Kids Directory
Austin Family
Austin Fit
Austin Woman
Enjoy Whole Health
The Good Life
Austin Traveler
Austin Baby and Family
I only read Parent:Wise Austin
Other (what's the name?)

Do you have any other comments or questions for us? If so, write 'em here:

Would you like us to respond to your comments/questions? If so, add your email here:

OK, that's it! Thanks a heap for answering these questions -- and also for reading Parent:Wise Austin. Simply click the submit button and be on your way!

Thanks again!

Sincerely,
Your friends at Parent:Wise Austin